Ad agency WPP asked to work on campaign nudging UK savers to invest in shares - short news
Exclusive: City-funded campaign is endorsed by government, and aims to increase financial risk-taking in effort to spur growth
Isa shakeup: How can chancellor nudge savers into buying shares?
The advertising agency WPP has been asked to work up ideas for a government-endorsed advertising blitz to urge more consumers to invest in stocks through a “Tell Sid”-style campaign expected to cost tens of millions of pounds.
Plans for the nationwide push were..
source: The Guardian - 16.07.2025