City firms bank on ‘savvy’ advertising campaign to push Brits towards investing - short news
The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied
Nils Pratley: the ‘Savvy Squirrel looks a hit too tame’
City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing.
The long-awaited retail investment campaign, which will cost up..
source: The Guardian - 23.04.2026